Context
For the campaign Everybody Against Harmful Bacteria, Pfizer commissioned agency CDN to create a public-space activation on Avenida Paulista.
Challenge
Transform a building façade into a public game anyone can play from the sidewalk at night, in an urban environment with no control over light or sound.
Solution
Game mapping: a mapped façade projection with a tablet-controlled game in which the audience moves characters across the giant screen and fights harmful bacteria in quick matches.
Technologies
Gallery
Credits
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