Context
Invited by Festival SP Urban, the project became part of Yellow May, the traffic accident awareness month.
Challenge
Discuss road safety with people in the street without lecturing, letting each person feel the risks of distracted driving while in control.
Solution
A game projected onto the façade of FIESP’s Digital Gallery: using a tablet as a steering wheel, the player avoids other cars while the entire avenue watches.
Technologies
Gallery
Credits
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