Context
For the launch of Brazil’s Olympic team uniforms at the Rio 2016 Games, SuperUber invited Noisetupi to develop the system for Nike’s interactive room.
Challenge
Synchronize dozens of screens and audio channels to a simple visitor gesture, lifting a shoe from its stand, with an immediate and fail-safe response.
Solution
A multiscreen solution with multichannel audio and sensors in the stands: lifting the product brings the room to life, presenting the uniform’s technologies through a choreography of light, sound and image.
Technologies
Gallery
Credits
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